In
1929, Sam Foster, founder of the Foster Grant of Atlantic City , had
put sunglasses into mass production in America and was doing a roaring
trade through his company.
He sold the first pair of Foster
Grant sunglasses on the Boardwalk in Atlantic City, NJ in 1929. By 1930,
sunglasses could be found in all the range.
In the 1930s, the
Army Air Corps commissioned the optical firm of Bausch & Lomb to
create effective eyeglasses to protect pilots from high altitude glare.
Company physicists and opticians perfected a special dark-green tint
that absorbed light in the yellow band of the spectrum.
In 1936, Polaroid filters had been invented by Edwin H. Land, founder of the Polaroid Corporation, allowing glasses to protect against harmful UV rays for the first time, and making a desirable item for health aid as well as for reasons of fashion and comfort.
With World War II brewing in 1936, Ray Ban designed anti-glare aviator glasses, using new polarized lens technology created by Edwin H. Land and a year later the public was able to purchase the model that banned the sun's rays as Ray-Ban aviator sunglasses.
A clever 1960s' style advertising campaign by the comb and glass firm of Foster Grant made sunglasses very trendy.
During the '70s well-known fashion designers and Hollywood stars escalated the sunglass craze with their brand-name lines. —Source: Glasses History
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