Copywriting for client websites can make you rich beyond imagination.
How does copywriting impact the business web site? Think about the millions of web pages on the Internet. Then, consider the hundreds of thousands of web surfers searching the Internet every day. Even every hour.
Most people know that visitors race through web pages eager to find a solution to their problem.
1. The website only has a few seconds to let the visitor know that your site, your business, your offer has the solution they want. In fact... you want them to believe that you have the exact solution they want.
Web visitors want to know how a product or service is going to improve their life. That's what web copy on the business website must deliver. Start with a brief statement that let's people know that they are on the right page. Then, lead with an opening paragraph that explains the problem they have and why it hasn't been solved yet. That tells visitors to stick around and learn more.
2. When a visitor gets further into your web page copy, you want them to perceive that they can only get the products (and fantastic money-saving offers) they want, from you.
Tell your story. Fill your paragraphs with powerful word pictures to help readers see, hear and practically touch the benefits the business offers. Make every sentence build momentum, educate the reader and validate value received.
3. As a professional copywriter, your job is to draw the prospect into the copy, qualify the prospect and deliver sales conversions.
Most web owners know that when a website has a healthy number of visitors, and the site isn't getting a return on investment, and isn't getting the response they expect (zero inquiries and no signups) it's likely that the copy is the culprit.
Poorly conceived copy chases the "sale" away, and the riches that the Internet offers to the business goes to its competitor. Worse yet, the website eventually disappears into the black hole of no-one-visits anymore.
You want web copy so powerful that when response rolls into your inbox, you want to reach out, hug your computer and press your lips against the screen in sheer rapturous delight and joy. You want that feeling that only comes from the right word messages. Words do sell.
Copywriting on a website can make you rich beyond imagination.
It's more difficult to enter the field of web design today due to major domain name providers and web hosts saturating the field. The good news to this environment is for the copywriter. The web writer is always in demand. The welcome sign is out. Put polish on your web copy writing craft.