I love marketing and I love dogs. In the Sunday paper not too long ago, I saw the most incredible piece of marketing. I can't believe it. It's amazing. I'm sure this ad targets a niche market for this product, but even hotels and vacation spots are aware of the huge market there is for products of interest to baby boomers and dog-loving families.
The ad is for Honda and it's a new Dog Friendly Honda Element Package. The ad says, Cushioned pet bed. Car kennel and leash. Unique badging and ramp. Rear fan. Seat covers. Dog-bone rubber floor mats. Spill-resistant water bowl. The ad shows a big dog (like our Bailey) on roller skates standing near a shiny red Honda. I want it!!! At least, I am going to check it out.The Honda folks claim, "We're taking creature comfort, and creature safety, to a new level." I believe them. What a forward-thinking add-on to an already great car. It's current. It's relevant. It meets the needs of so many people who love their dogs and treat them like family.
This is especially great for empty-nesters. But what I love about this new product and the ad, is the subtle way it says "If we care this much about your dog... think what comforts, conveniences and amenities Honda has for you."
Now... if we (business sellers with ecommerce websites) could communicate direct and indirectly like this, it is pretty much a guarantee that money would fly in like Alfred Hitchcock's 1963 blockbuster movie, The Birds.
That's it, blog. Have a happy day